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Engagement Rate Increases Don’t Happen Every Day!

Challenge

We all think about our future, but let’s be honest: retirement? Ugh. It’s a challenge CARTIER knows well since one of their clients is a major publicly run investment fund offering RRSPs. A financial institution is about as hard as it gets for an online ad campaign.

CARTIER managed to create amazing, thought-producing ads but finding the right audiences remained a struggle. Everyone needs RRSPs, but you must be in the right mindset to care about them. 

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CARTIER had been keeping an eye on the Receptivity metric, and with our publisher partner list growing, they decided to give us a shot, using Receptive on not one but TWO networks. The goal was simple: create as much awareness as possible and increase the engagement rate. 

Approach

This campaign was run as an A/B test between two different groups.

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Results

The ads ran on two of our publisher partner's platforms, and the results couldn’t be any simpler. The receptive group engaged an astonishing 228% more than the control group. No matter the subject, it’s becoming obvious that attentive users are simply the best crowd to advertise to. Receptivity is more than a metric, it’s also common sense.

 

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