---
title: "Attention Measurement Study: Video Summaries"
description: Contxtful's Attention Measurement Study
image: https://www.contxtful.com/hubfs/Media%20Efficiency-1.png
---

![](https://www.contxtful.com/hubfs/Media%20Efficiency-1.png)

Dec 7, 2023 9:27:14 AM

# Attention Measurement Study: Video Summaries

Contxtful conducted an extensive global industry-wide study to explore the concept of "Receptivity" and its role as a measurement for attention. The results help shine a light on unlocking the full potential of your advertising efforts. Watch our video series below for summaries of the key highlights from the study. 

What is Attention?

 

What is Receptivity?

How to leverage attention

 

 

 

 

[Return to list](https://www.contxtful.com/en/receptivity/casestudies)

Jun 14, 2024 4:05:09 PM

#### David Jacobs Joins CONTXTFUL Board of Directors

Dec 7, 2023 9:26:39 AM

#### Study Finds That Pre-Validated Receptive Impressions Yield More Outcomes for the Buyer and More Value for the Seller

Aug 9, 2023 9:50:48 AM

#### Unleashing the Power of Attention for a Sustainable Advertising Future

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