---
title: Receptivity - Blog | Receptivity Editorial Team
description: "Receptivity identifies real, attentive mobile users for you to connect with. 
Learn more with our receptivity blog..."
---

# ![contxtful-logo-website-v1](https://www.contxtful.com/hubfs/website-images/contxtful-logo-website-v1.svg) case studies

## [David Jacobs Joins CONTXTFUL Board of Directors](https://www.contxtful.com/en/receptivity/casestudies/david-jacobs-joins-contxtful-board-of-directors)

FOR IMMEDIATE RELEASEDAVID JACOBS JOINS CONTXTFUL BOARD OF DIRECTORS

[![](https://www.contxtful.com/hs-fs/hubfs/Media%20Efficiency-1.png?width=548&name=Media%20Efficiency-1.png) 

](https://www.contxtful.com/en/receptivity/casestudies/attention-measurement-study-video-summaries)

## [Attention Measurement Study: Video Summaries](https://www.contxtful.com/en/receptivity/casestudies/attention-measurement-study-video-summaries)

Contxtful conducted an extensive global industry-wide study to explore the concept of "Receptivity" and its role as a measurement for attention. The results help shine a light on unlocking the full potential of your advertising efforts. Watch our...

[![](https://www.contxtful.com/hs-fs/hubfs/FIZZ-1.png?width=548&name=FIZZ-1.png) 

](https://www.contxtful.com/en/receptivity/casestudies/attention-measurement-study-results)

## [Study Finds That Pre-Validated Receptive Impressions Yield More Outcomes for the Buyer and More Value for the Seller](https://www.contxtful.com/en/receptivity/casestudies/attention-measurement-study-results)

**TORONTO - - **In the ever-evolving landscape of digital advertising, understanding and harnessing the dynamics of consumer attention is paramount. To shed light on this critical aspect, Contxtful conducted an extensive global industry-wide study to...

[![](https://www.contxtful.com/hs-fs/hubfs/Sustainability.png?width=548&name=Sustainability.png) 

](https://www.contxtful.com/en/receptivity/casestudies/unleashing-the-power-of-attention-for-a-sustainable-advertising-future)

## [Unleashing the Power of Attention for a Sustainable Advertising Future](https://www.contxtful.com/en/receptivity/casestudies/unleashing-the-power-of-attention-for-a-sustainable-advertising-future)

#### In today's digital landscape, programmatic advertising has revolutionized how brands reach their target audiences. However, this powerful marketing approach has a hidden dark side: a significant environmental impact and wasteful emissions.

#### Recent...

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