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Receptive Measurement

Receptivity increases brand lift and conversions 

Why? Because we know when real humans are paying attention to their phones.

Our artificial intelligence qualifies these users as someone paying attention by determining their posture, movement, focus, and whether they are holding their phone in hand or not.

Via our dashboard, you can observe your campaigns’ level of Receptivity simply from the impressions you bought and explore the results. Analyze publishers to see what percentage of their inventory is Receptive, optimize as you go, and also use those insights when planning other campaigns.

Find out if your mobile ads were served to and viewed by real, attentive humans.

Receptivity is your new favorite mobile ad metric.

Receptive measurement by CONTXTFUL
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Measuring Receptivity is as simple as changing a tag in your campaign manager

Our dashboard allows you to assess Receptivity levels in your campaigns in seconds.

This will help you identify publishers with high Receptivity, even if they don’t sell Receptive Audiences.

Receptive measurement by CONTXTFUL

You’ll be able to assess your campaigns’ level of Receptivity right away and link receptivity to your KPIs.

Receptive measurement by CONTXTFUL

You’ll be able to assess your campaigns’ level of Receptivity right away and correlate Receptivity to better KPIs.

I want a demo Demo

A major financial institution used Receptivite Measurement to optimize its campaigns' Receptivity and saw tangible lifts in brand recognition.

Tangible lift in brand recognition Receptive measurement by CONTXTFUL

Adviso ran a campaign using Receptivity as their main metric and concluded that higher Receptivity levels resulted in more transactions. The campaign also saw a lower acquisition cost and higher ROAS compared to their usual results.

Receptive measurement by CONTXTFUL

Adviso ran a campaign using Receptivity as their main metric and concluded that higher Receptivity levels resulted in more transactions. The campaign also saw a lower acquisition cost and higher ROAS compared to their usual results.

"In this industry, we’re always trying to measure everything, but Receptivity is just common sense"
— Olivier Houle, Digital Media Strategist, Adviso

FAQ

What ad formats can be measured?

Receptivity is currently measured on display ads on Android.

How can Receptivity be implemented in my campaigns?

Easy: add a script tag to your campaign creatives, launch your campaign and voilà! You can thank us later.

How will the Receptivity score be reported to me?

You can access our dashboard from your web browser.

What insights can I get from the dashboard?

Receptivity levels of your campaigns, from every angle: top-performing sites and apps, top-performing dayparting, creatives, ad sizes, whatever you need!