Reach, viewability, and frequency are not the only KPIs for ad effectiveness.
Receptivity just makes sense.
Actionable in Real-Time
Users are qualified as soon as the page opens.
Receptivity allows you to buy, sell, and optimize mobile ads in real-time.
3rd-party cookies are going away, but that doesn't mean you have to give up quality audiences.
Receptivity uses non-private data from a user’s phone to provide insights you need to run a successful mobile ad campaign - not a cookie in sight.
Data is only useful if you have the resources to make sense of it.
Receptivity is like having a team of data scientistsin your back pocket at all times.
Privacy by Design
You don't need to know who or where users are, only if they're attentive to their phones.
Receptivity qualifies the best users for your mobile ads without invading their privacy.
How Receptivity Works
Billions of data points and data sets have been analyzed by our team of senior data scientists, using patented AI technology.
We discovered patterns in the data, allowing us to determine the human context beyond the mobile device in real-time. Not only have we identified patterns linked to a user being focused on their phone, but we've also identified the behaviours that lead a user to remember your ads and take action when they see them.
For every page opened on a smartphone in-app or mobile web, our script fetches non-private data. We analyze gyroscope and accelerometer data to determine a user's posture, focus, movement, and whether the phone is in hand or not.
That’s how we determine if a user is Receptive.
Unlike any other Adtech, Receptivity can’t be faked by bots or click farms and doesn’t need cookies or third-party data to work - just a mobile device and an attentive human being.
Receptivity is a tamper-proof and future-proof mobile metric that just works.
We are GDPR and CCPA compliant and an IAB member.
Receptivity is built using a patented machine-learning algorithm to identify human behaviours before you purchase an impression or view.
We are a team of senior data scientists and ad industry professionals who want to make mobile ads more efficient and ethical.