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CONTXTFUL helps publishers and SSPs increase monetization of their ad inventory, in real-time, through traffic splitting and increasing the eCPM of the most valuable users. For the first time, publishers and SSPs can control how they sell their prime-time impressions.

Real-time traffic splitting

Our Receptivity™ Score is measured in real-time before an ad is displayed, giving publishers the chance to automatically decide where to send each impression based on potential value.

Real-time traffic splitting

Our Receptivity™ Score is measured in real-time before an ad is displayed, giving publishers the chance to automatically decide where to send each impression based on potential value.

Prior to the impression being bought, CONTXTFUL measures the user’s Receptivity™ score.
  • Receptivity™ Measured
  • High Value
  • Low Value
Publisher Step1

Receptivity's™ unique benefits for publishers

01

Increased inventory value.

02

Enhanced performance through traffic splitting.

03

Differentiator in PMP and direct sales.

Easy and simple implementation

Go live and offer dynamic pricing in real-time by simply deploying our connector on your technology stack with the help of our support team.

Easy and simple implementation

Increase revenue with Receptivity™.

Contact us and find out how to best monetize your ad inventory.

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