About us

Unlock Hidden Context.

We empower organizations to learn more about their users through context. Using our patented technology, we can deliver insights about how your users are interacting with your content, website or ads, as well as offering the possibility to measure life moments and reward users based on their good behaviors.


We leverage non-private, sensor-based data inside mobile devices. This allows us to understand useful information like attention, posture, movement, life hygiene habits and much more.

273B GLOBAL DIGITAL SPEND
52% ONLINE TRAFFIC ON MOBILE
69% MEDIA TIME SPENT ON MOBILE
70% PEOPLE DISLIKE MOBILE ADS
25% MOBILE FRAUDULENT CLICKS

Core team

Built by a world-class team with decades of experience in scaling product companies.
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Guillaume Bouchard
CEO

  • 15+ years as CEO in digital advertising
  • Ran largest Canadian performance agency with 100+ employees
  • Exited to Dentsu Aegis Network in 2013
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Benoit Martel
COO

  • 18+ years in Advertising
  • Co-founded Major MTL and NYC commercial production studios
  • Co-Founded TALK, a collaborative prod PM SaaS
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Alexandre Desilets-Benoit
CTO

  • Ph.D. and Postdoc in Solid State Physics
  • 10+ years in software development
  • Key research collaborations across North America and Europe

Products

Discover which products will bring your brand to another level of harmonization between intent and context.
 Context Analysis

Make smarter decisions on how to optimize your webpage, app, creative asset, or campaign.

 Media Monetization

Capture value when an ad is loaded and split highly engaged and unengaged traffic based on context to maximize eCPM.

 Behavioral Analysis

Measure day-to-day life hygiene of individual users or groups in order to increase positive behaviors through rewards and premium rebates.

 Attention measurement

Detect the receptivity level of any user to ensure maximum responsiveness of advertising or content while filtering out low-engagement audiences.

Playing fields

Our solution integrates within multiple layers of the adtech and martech ecosystems.

Technology, AI & Transparency

There’s never been a better time to leverage technology to reduce friction between brands and consumers. We’re here to help.

Patented Technologies

WE BLEND BEST-IN-CLASS BUSINESS AND ACADEMIC SKILLS

CONTXTFUL leverages deep-tech patents via tech incubators at University of Washington and Georgia Tech. Oh, and we also contributed with our own patents too.

PRIVACY-BY-DESIGN

WE BELIEVE IN A CONNECTED YET TRANSPARENT WORLD

CONTXTFUL is one of the very few businesses pioneering in AI and ML through non-private data. We fully understand what “being intrusive” means. And we hate it as much as you do. Everything we do was built with a privacy-by-design framework.

CONTXTFUL

Where context is meaningful!