Driving sustainable programmatic advertising efficiency with our real-time attention metric, Receptivity.
Contxtful is a deep tech company powered by a team that cumulates years of experience in both the scientific world and the digital advertising ecosystem. Its first endeavour resulted in the creation of Receptivity.
Receptivity is an effectiveness and efficiency metric used to qualify all contexts, content and campaign parameters based on attention.
Who can benefit from using Receptivity?
Buy pre-qualified receptive impressions directly from certified publishers or through enabled DSPs to get the best campaign results.
for publishers &
Receptivity allows publishers to monetize their premium inventory to its full potential by identifying the most attentive opportunities.
for trading desks & DSPs
Receptivity enables better optimization of campaigns for your client by focusing on attentive environment and context.