Driving sustainable programmatic advertising efficiency with our real-time attention metric, Receptivity.
Advertising attentiveness is the degree to which people exposed to media are focusing on it. Attention leads to enduring recall, and impacts attitudes and behavior.
Receptivity is a new, supply-side 1st-party attention metric that identifies the best-performing ad inventory just before the bid to maximize campaign efficiency.
for publishers &
Receptivity allows publishers to monetize their premium inventory to its full potential by identifying the most attentive opportunities.
Receptivity allows SSPs to increase their fill rate and average bid CPM by enhancing their current product offering.