Our solution to attention:
Receptivity is a new, supply-side 1st-party attention metric that identifies the best-performing ad inventory just before the bid to maximize campaign efficiency.
Attentive people engage with content differently (scrolling, clicking, time spent, device handling, and various other interactions).
Our technology analyzes countless micro-patterns and pinpoints which ones have the greatest impact.
These micro-patterns are constantly changing.
We analyze them in real-time, just before the bid request to recognize attentive individuals one by one.
No intrusive or personal information required (GDPR & CCPA compliant by design).
Displaying impressions and views to attentive users leads to a media efficiency boost of over 20%.
for publishers &
Receptivity allows publishers to monetize their premium inventory to its full potential by identifying the most attentive opportunities.
Receptivity allows SSPs to increase their fill rate and average bid CPM by enhancing their current product offering.