Ad Effectiveness
Reach, viewability, and frequency are not the only KPIs for ad effectiveness.
Receptivity just makes sense.
Actionable in Real-Time
Users are qualified as soon as the page opens.
Receptivity allows you to buy, sell, and optimize mobile ads in real-time.
Cookieless Targeting
3rd-party cookies are going away, but that doesn't mean you have to give up quality audiences.
Receptivity uses non-private data from a user’s phone to provide insights you need to run a successful mobile ad campaign - not a cookie in sight.
First-Party Data
Data is only useful if you have the resources to make sense of it.
Receptivity is like having a team of data scientistsin your back pocket at all times.
Privacy by Design
You don't need to know who or where users are, only if they're attentive to their phones.
Receptivity qualifies the best users for your mobile ads without invading their privacy.
We are GDPR and CCPA compliant and an IAB member.
Receptivity is built using a patented machine-learning algorithm to identify human behaviours before you purchase an impression or view.
We are a team of senior data scientists and ad industry professionals who want to make mobile ads more efficient and ethical.