You’re wasting money by not assessing your inventory quality properly.
Let’s put an end to that.
Receptive Audiences are impressions or views sold only when a real human is paying attention to their mobile device.
Our artificial intelligence qualifies a Receptive user by determining their posture, movement, focus, and whether they are holding their mobile device in hand.
It’s the new way to monetize your inventory. You now have the power to leverage a quality audience in real-time, without cookies.
So what does it mean to sell Receptive Audiences?
It means you only sell high-quality impressions to your clients and supercharge the value of your inventory.
You’ll never be accused of having bad audiences. Receptive Audiences help prevent fraud by bots and click farms since the signals used to qualify users can only be produced by humans.
You become a pioneer by allowing your clients to leverage attentive user behaviour without invading their privacy. Receptive Audiences are generated using only non-private data.
Selling Receptive Audiences is about making the decision to sell only the highest quality inventory, and become a leading publisher in your field.
The success of your clients predicts your future revenue.
It’s simple: you offer better audience quality, your clients’ campaigns convert more, and they keep coming back.
Publishers have seen CPM increases of up to 25%, and their clients’ campaigns convert up to 2.7x more.
A major insurer saw an 88% increase in conversion rate by switching to Receptive Audiences.
A national clothing retailer saw a 35% improvement on ROAS for an overall 7x increase on campaign ROI by using Receptivity as their key metric.
An auto manufacturer increased conversion rates by 133% while cutting acquisition costs by 57%, running a campaign using Receptivity.
Starting to sell Receptive Audiences is an incredibly simple process
For in-app deployment, a quick library integration to your app is required.
This will generate a key:value pair in your SSP.
Most of our publishing partners had Receptivity on their sites and apps up and running within 30 minutes.
Your audience is then analyzed in real-time, and you can start offering Receptive Audiences through Direct, PG and PMP deals.
Receptivity is measured in mobile web and in-app environments and works with native, display, and video formats.
You can offer Receptive Audiences through PG, PMP, and Direct for now, but they will be available for the open in the future.
Yes, Receptive users are qualified as soon as the page or app is opened, automatically.