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Insights

COVID-19’s influence on Receptivity™

12.1%

Increase in Receptivity™

Entertainment apps are the most visited apps during lockdown.

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60.7%

Receptivity™ rise in music

People are moving their hobbies inside, and are therefore now more receptive to ads in music & audio apps.

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84.4%

Spike in Premium Receptivity™

This highly receptive audience now brings in the most transactions after being served an ad in entertainment apps

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