Receptivity™ for Publishers
Performance increase with Receptivity™
Telecommunications leader saw significant performance Increase and lower CPA by running ads within Quebecor’s large network.
INSIGHTS
COVID-19’s influence on Receptivity™
12.1%
Increase in Receptivity™
Entertainment apps are the most visited apps during lockdown.
60.7%
Receptivity™ rise in music
People are moving their hobbies inside, and are therefore now more receptive to ads in music & audio apps.
84.4%
Spike in Premium Receptivity™
This highly receptive audience now brings in the most transactions after being served an ad in entertainment apps
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CASE STUDIES
