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CONTXTFUL Publisher Policies

The following Policies apply to any party (each a “Publisher” or “Supply Partner”) engaging with Contxtful Technologies Inc., or any of its affiliated group companies (“Contxtful”), in the provision of digital online advertising services (the “Services” or “Platform”) relating to the monetization of Publisher’s and/or its clients’ advertising inventory (“Publisher Inventory”), which Publisher’s Inventory is accessible through the Contxtful Services (the “Publisher Properties”). Contxtful reserves the right to modify or amend this Publisher Policy at any time by posting modifications or amendments (including in the form of a restatement if appropriate). It is Publisher’s responsibility to keep up to date with the policies posted here.

1. Media Placement

Publishers are required to comply with the following standards:

  • No placements may be displayed in a pop-up, pop-under or in an email unless agreed upon in writing;
  • No elements on the page may obscure any portion of the placements or redirect users to unwanted sites, modify browser settings, or otherwise adversely interfere with user navigation;
  • No placements on non-content-based pages, applications, or pages of sites that do not match the domains, that were approved and vetted by Contxtful for the Publisher, or pages of sites that have been disapproved or rejected by Contxtful;
  • No media units may be triggered by or otherwise integrated into any adware, toolbars, add-ons, browser-plug-ins or similar software applications;
  • Publisher Properties must contain a  minimum of original content and may not:
    • Contain content that offers little to no value;
    • Content taken from other sites without clear attribution or in violation of the law or of any third party’s rights; or
    • Have content which is predominately ads with little content or are designed primarily to display ads.

2. Prohibited Categories

Publisher approval is subject to Contxtful approval. Properties may not display or include any of the following types of prohibited content:

  • Pornography, nudity, adult or mature content  or suggestive content or images;
  • Violent content, racial intolerance, hate, criminal, or terrorist activities or advocacy against any individual, group or organization;
  • Promote illegal online gambling (including daily fantasy sports in jurisdictions where daily fantasy sports are considered to be illegal online gambling);
  • Promotion or use of illegal drugs;
  • Promote adult-themed dating, escort services, “mail-order brides,” or similar services;
  • Install spyware, trojans, viruses or other malware;
  • Incite hatred of any race, religion, creed, class, gender, sexual orientation, ethnic group, or of any individual or group;
  • Sell or promote firearms, ammunition, bombs or other weapons, or related design materials, including handgun safety certificates, fighting knives, stun guns and BB guns;
  • Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test;
  • Promote illegal or P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement;
  • Infringe intellectual property rights including sales or promotion of products that are replicas or imitations of designer goods;
  • Promote or contain libel or fraud;
  • Violate any applicable law, regulation, governmental rule or court order;
  • Promote hacking, cracking, or warez;
  • Promote any other products, services, or content that are illegal, promote harmful activity, or infringe on the rights of others. 
  • Sell or promote smoking, tobacco, cigars cigarette papers, or blunt wraps;
  • Are misleading or contain content that is not reflective of what the user will find on the clickthrough URL;
  • Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser;
  • Falsify any user interaction, such as faking clicks;
  • Mimic system errors or messages;
  • Unmoderated of significant amounts of User Generated Content (UGC); or
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.

Contxtful will conduct an onboarding review of each Publisher Properties.  Contxtful reserves the right to refuse participation to any Publisher and/or Publisher Properties at any time in its sole discretion.

3. Invalid and Fraudulent Traffic

The artificial generation of views or engagements, directly or indirectly, is strictly prohibited. Prohibited means and methods include and are not limited, to the following:

  • Bot(s), robot(s) malware, automated view- or engagement-generating tools or similar programs,
  • Third-party services that generate views or engagements through repeated manual clicks or automated means, such as paid-to-view or paid-to-surf services.
  • Placeholders or transparently-rendered placements (in contrast to fully visible placements able to attract organic user interaction).
  • Masking or cloaking a Publisher Property’s URL or employ any other means to obscure the true source of traffic.
  • Automated query tools, computer generated search requests, inappropriate link baiting or buzz baiting, or similar improper or disreputable search engine optimization services or similar purchases of traffic to pages displaying placements.
  • Auto-spawning of browsers, automatic redirecting of visitors, blind text links, misleading links, forced clicks (e.g., when a user is ‘forced’ to click because of a hijacked browser, or because a placement has been altered so that it is impossible to close without clicking it).
  • Toolbars, adware or similar applications that generate User Engagement by triggering pop-ups, redirecting users to unwanted Web sites, modifying browser settings, or otherwise interfering with user navigation.
  • Purchase of keywords in a manner that infringes trademark rights in order to drive traffic to pages displaying placements.
  • Proxy Avoid and Anonymizers
  • Spyware and Adware

Contxtful will, in its sole discretion, determine whether any device or technology operates in a manner that generates the kind of User Engagement sought by its advertising clients, and may disqualify any User 
Engagement generated by means or methods that it determines in its sole discretion to be invalid or prohibited. Where valid or organically-generated User Engagements are co-mingled with views or engagements resulting from prohibited methods, whether or not intentionally, Contxtful may, in its sole discretion, determine that all such User Engagements and other views and engagements (i.e., both valid and invalid) will be disqualified.

4. Auto Refresh

Publishers may load new ads only when (a) the end user navigates to a new page or screen; (b) the current page is substantially updated with new content and at least 1 minute has passed since the last refresh; or (c) the ad unit has remained in view for at least 30 seconds, as measured by an MRC-accredited verification company. In no event may a Publisher refresh an ad unit more than 20 times per end user session (e.g. slideshows).

5. Disqualification or Termination, etc.

Failure to adhere or comply with these policies may result in disqualification or termination of Publisher or any Publisher Properties and/or the withholding or cancellation of any amounts that otherwise might have been payable to Publisher. Contxtful reserves the right to suspend, disable or terminate any account at any time.

6. California Consumer Protection Act (“CCPA”)

Publisher agrees that for any California Consumer Protection Act (“CCPA”) covered transaction, it will either (a) serve signals in accordance with IAB’s CCPA framework or (b) not serve any bid requests to Contxtful for any user that has not consented to or has opted out of the sale of their data under CCPA.

7. Privacy Policy

On every Publisher Site where advertising is displayed, Publisher will include a conspicuous link to, and the Publisher will comply with, a privacy policy that meets all applicable laws, rules and regulations.

8. IP Rights 

As between Contxtful and the Publisher, Contxtful owns all right, title, and interest, including without limitation, all Intellectual Property rights in and to the Contxtful platform. Notwithstanding the Publisher’s statutory rights, no right to modify, adapt, distribute or  translate the Contxtful Platform, create derivative works from the Contxtful Platform, obtain source code for the software comprised within the Contxtful Platform or any right to decompile, disassemble or reverse engineer the software comprised within the Contxtful Platform, is granted to the Publisher. Use of the Contxtful Platform for any purpose not set forth in the Agreement is prohibited.

Publisher owns all right, title, and interest, in and to all Publisher Data. Publisher agrees that Contxtful may use Publisher Data for optimizing resources and support, analyze usage, measurements and logs for optimizing its products and services, resources and support; research and development; develop processes that enable continuous improvement, performance optimization and internal demand and resource planning.

9. Indemnity

Publisher agrees to indemnify, defend and hold Contxtful harmless from and against any and all costs, damages, expenses and/or other losses, including reasonable attorney’s fees, suffered or incurred by Contxtful from any third party claim, suit, demand, action or proceeding to the extent arising out of or relating to (i) a breach of these advertising guidelines, (ii) the video, music, audio, images, graphics, games, statistics, advertising, text, and any other content appearing on, or technology used by Publisher connection with the Publisher Sites, or (iii) any contaminated files or viruses originating from the Publisher’s sites. The foregoing indemnity shall not apply to any advertising provided by Contxtful.