Espace M increased their client's on- page actions
The agency wanted to put Receptivity to the test with one of its client’s ongoing brand campaign.
Operating in a highly competitive retail furniture industry, performance and budget efficacy of digital campaigns are the keys to success.
A/B Test on consideration campaign:
No cross-contamination between each group.
Test Group: composed of only Receptive Moments impressions.
Control Group: did not qualify impressions.