case studies

In today's digital landscape, programmatic advertising has revolutionized how brands reach their target audiences. However, this powerful marketing approach has a hidden dark side: a significant environmental impact and wasteful emissions.

Recent...

The agency wanted to put Receptivity to the test with one of its client’s ongoing brand campaign. Operating in a highly competitive retail furniture industry, performance and budget efficacy of digital campaigns are the keys to success. 

Insurance Company : Test the Receptivity metric’s performance on all inventory.

Always looking to improve their client’s campaign performance, Elmire agency were thrilled to finally be able to test Contxtful's real-time attention metric Receptivity.