---
title: Fizz got strong conversion lift and decreased their CPA
description: Contxtful's attention metric got Fizz a 228% conversion lift while decreasing their CPA.
image: https://www.contxtful.com/hubfs/FIZZ-1.png
---

![](https://www.contxtful.com/hubfs/FIZZ-1.png)

Jul 18, 2023 9:40:50 AM

# Fizz got strong conversion lift and decreased their CPA

![Context](https://www.contxtful.com/hs-fs/hubfs/Context.png?width=85&height=30&name=Context.png)

Always looking to improve their client’s campaign performance, Elmire agency were thrilled to finally be able to test Contxtful's real-time attention metric Receptivity. 

A/B Test:  Receptive VS Non-Receptive impressions  
Test duration: 1 month on Always-on Campaign

### Once again Receptivity showed its clear value

![FIZZ Tableau](https://www.contxtful.com/hs-fs/hubfs/FIZZ%20Tableau.png?width=627&height=476&name=FIZZ%20Tableau.png)

![CXF_Quote 3](https://www.contxtful.com/hs-fs/hubfs/CXF_Quote%203.png?width=505&height=128&name=CXF_Quote%203.png)

 

[Return to list](https://www.contxtful.com/en/receptivity/casestudies)

Jun 14, 2024 4:05:09 PM

#### David Jacobs Joins CONTXTFUL Board of Directors

Dec 7, 2023 9:27:14 AM

#### Attention Measurement Study: Video Summaries

Dec 7, 2023 9:26:39 AM

#### Study Finds That Pre-Validated Receptive Impressions Yield More Outcomes for the Buyer and More Value for the Seller

```json
{
  "@context" : "http://schema.org/",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressLocality" : "Montreal, QC",
    "addressRegion" : "Quebec",
    "postalCode" : "H2V 4C5",
    "streetAddress" : "6250, Hutchison Street, Suite 302"
  },
  "contactPoint" : [ {
    "@type" : "ContactPoint",
    "contactType" : "customer service",
    "telephone" : "514 360-8714"
  } ],
  "logo" : "https://www.contxtful.com/hubfs/website-images/contxtful-logo-website-v1.svg",
  "name" : "Contxtful",
  "telephone" : "514 360-8714",
  "url" : "https://www.contxtful.com/"
}
```