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Insurer got 2x the conversions at half the CPA

Insurance Company : 
Test the Receptivity metric’s performance on all inventory.

Publisher :
Prove added value and quality of an even larger portion of its inventory.


A/B Test on conversion campaign:

Test Group: composed of only Receptive impressions.

Volume: 1,584,656

Control Group:
Did not qualify impressions (population)

Volume: 2,799,539


2x Conversion Bursts


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