---
title: Insurer got 2x the conversions at half the CPA
description: Enhance your advertising campaign results with the Contxtful attention metric, Receptivity -Learn how in this case study.
image: https://www.contxtful.com/hubfs/2x%20conversion-1.png
---

![](https://www.contxtful.com/hubfs/2x%20conversion-1.png)

Jul 18, 2023 9:44:05 AM

# Insurer got 2x the conversions at half the CPA

![Objectives](https://www.contxtful.com/hs-fs/hubfs/Objectives.png?width=104&height=30&name=Objectives.png)  
Insurance Company :   
Test the Receptivity metric’s performance on all inventory.

Publisher :  
Prove added value and quality of an even larger portion of its inventory.

![Approach](https://www.contxtful.com/hs-fs/hubfs/Approach.png?width=98&height=30&name=Approach.png)

A/B Test on conversion campaign:

Test Group: composed of only Receptive impressions.

Volume: 1,584,656

Control Group:** ****  
**Did not qualify impressions (population)

Volume: 2,799,539

![Results](https://www.contxtful.com/hs-fs/hubfs/Results.png?width=79&height=30&name=Results.png)

![2x Conversion Bursts](https://www.contxtful.com/hs-fs/hubfs/2x%20Conversion%20Bursts.png?width=638&height=190&name=2x%20Conversion%20Bursts.png)

 

[Return to list](https://www.contxtful.com/en/receptivity/casestudies)

Jun 14, 2024 4:05:09 PM

#### David Jacobs Joins CONTXTFUL Board of Directors

Dec 7, 2023 9:27:14 AM

#### Attention Measurement Study: Video Summaries

Dec 7, 2023 9:26:39 AM

#### Study Finds That Pre-Validated Receptive Impressions Yield More Outcomes for the Buyer and More Value for the Seller

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