What we collect :
CONTXTFUL collects real time anonymous data from non-private physical sensors in connected devices to capture a signature of user context. This enables us to provide valuable information to marketers, and buyers/sellers of media without tracking or collecting personal data from individuals. All data is anonymous by design and no beacons or trackers are used.
How the data is used
We use this data to :
Understand traffic patterns and ad performance
Report to marketers, publishers and advertisers using aggregated anonymous context data
Provide real time context for user experience optimization
Data sharing :
CONTXTFUL only provides data it has analyzed to partners and service providers in order to provide, maintain, and enhance its offering. All data is anonymous by design and provided as such to partners and service providers.
Data retention :
CONTXTFUL retains data for as long as it is
necessary to fulfill a legitimate business purpose or if required by law.
CONTXTFUL will delete data pertaining to accounts if a request from a partner or service provider is received.
Industry standards and Governing Laws :
CONTXTFUL has adopted the necessary policies, processes, practices and contractual clauses to comply with the European General Data Protection Regulation.
Changes and Updates
CONTXTFUL will update this statement as online advertising regulations change.