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The Receptivity Blog

Receptivity Cuts CPA By 66%, Aaaaaagain.


A large European electronic store chain partnered with a free video player and Supply-side platform (SSP). The SSP had been looking for a while at various options to monetize their inventory further, and the electronic store chain was...

Receptivity And Conversion Rate, A Match Made In Heaven.


This is the story of a car manufacturer and one of the biggest programmatic agencies in the world, MIQ.  Selling cars is a marketing game, and these brands are constantly on the lookout for new technologies to help them reach their goals.

Millions of Impressions Can’t Lie


Picture this, you’re going to bed, you’re about to fall asleep, and your brain wakes you up with a nagging thought. We all have that one campaign, high volume,  constantly running with a wide reach. It’s performing well, but what if it...