case studies

Contxtful conducted an extensive global industry-wide study to explore the concept of "Receptivity" and its role as a measurement for attention. The results help shine a light on unlocking the full potential of your advertising efforts. Watch our...

TORONTO - - In the ever-evolving landscape of digital advertising, understanding and harnessing the dynamics of consumer attention is paramount. To shed light on this critical aspect, Contxtful conducted an extensive global industry-wide study to...

In today's digital landscape, programmatic advertising has revolutionized how brands reach their target audiences. However, this powerful marketing approach has a hidden dark side: a significant environmental impact and wasteful emissions.

Recent...

The agency wanted to put Receptivity to the test with one of its client’s ongoing brand campaign. Operating in a highly competitive retail furniture industry, performance and budget efficacy of digital campaigns are the keys to success.