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Is it a KPI or a Vanity Metric?

The concept of vanity metrics has gained much traction recently as marketers have noticed that the metrics they relied upon in online ad campaigns didn’t produce the expected results. A Key Performance Indicator (KPI) has to reflect the performance...

How the Receptivity metric Reduced Video Cost-Per-Click by 70%


Selling smartphones can be a complex task for telecommunication companies. Optimizing online campaigns down to the last dollar is crucial in a market where most consumers perceive telcos to offer similar products. This article discusses...