The Receptivity Blog

Challenge

Rablab is a Montreal-based digital marketing agency specializing in programmatic ad campaigns. These campaigns are often focused on a "bang for your buck" mindset since the automated nature of the ad buying allows for optimal pricing on...

It’s still pretty wild to think about 3rd party cookies being banned. Even after years of discussions and every major browser announcing they would ban them, we all kinda expect it to be a hoax. As if we’re all expecting it to be one big prank....

Have you ever launched an advertising campaign knowing perfectly well that a great chunk of your ads weren’t going to be seen or even considered by a human?

What if we said you could test out a new metric that has the potential to elevate your standards in mobile digital advertising?