case studies

For their March Madness campaign, Rogers Wireless and its media agency, wanted to test out the new Receptivity metric.

Receptivity being available through more and more publishers and Cartier always wanting to get the best performance for their client campaign. They decided to get Receptivity through not one but two publishers. Getting Receptivity at the source...

Imagine having a highly successful campaign with a wide reach, but with a nagging feeling that it could perform even better. This was the challenge faced by Cossette Média, a large ad agency, which approached us to find better ways to validate data...