The concept of vanity metrics has gained much traction recently as marketers have noticed that the metrics they relied upon in online ad campaigns didn’t produce the expected results. A Key Performance Indicator (KPI) has to reflect the performance...
You know how it is, you have a client who’s trying to make headways in a saturated market, and you have to start thinking outside of the box. This Montreal agency was in that situation when one of their telco clients came to them to take...
Selling jewelry is a sentimental business. Customers buy it for special occasions, to celebrate an anniversary, to mark and remember an important milestone in their lives. While this jewelry retailer differentiates itself with signature...
This major furniture retailer regularly meets with its media agency, Espace M, to discuss new potential ad campaigns. The furniture retail industry is extremely competitive and companies in this field typically run always-on ad campaigns...
