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The Receptivity Blog

Is it a KPI or a Vanity Metric?

The concept of vanity metrics has gained much traction recently as marketers have noticed that the metrics they relied upon in online ad campaigns didn’t produce the expected results. A Key Performance Indicator (KPI) has to reflect the performance...

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Challenge

Selling jewelry is a sentimental business. Customers buy it for special occasions, to celebrate an anniversary, to mark and remember an important milestone in their lives. While this jewelry retailer differentiates itself with signature...