The Receptivity Blog

Have you ever launched an advertising campaign knowing perfectly well that a great chunk of your ads weren’t going to be seen or even considered by a human?

What if we said you could test out a new metric that has the potential to elevate your standards in mobile digital advertising?

The metrics and technologies you use every day to build ad campaigns all had very noble goals when they were first introduced. Things like click-through rate, viewability, 3rd party cookies and even user targeting helped legitimize the Internet...