The Receptivity Blog

Challenge

Rablab is a Montreal-based digital marketing agency specializing in programmatic ad campaigns. These campaigns often focus on a "bang for your buck" mindset since the automated nature of the ad buying allows for optimal pricing on every...

 Hey advertising industry, we need to talk. The metrics you use to assess the success of brand campaigns just aren't working.  Maybe it's something you're fully aware of, or you need some convincing, but either way, you have to realize that you're...