case studies

Insurance Company : Test the Receptivity metric’s performance on all inventory.

Always looking to improve their client’s campaign performance, Elmire agency were thrilled to finally be able to test Contxtful's real-time attention metric Receptivity. 

For their March Madness campaign, Rogers Wireless and its media agency, wanted to test out the new Receptivity metric.

Receptivity being available through more and more publishers and Cartier always wanting to get the best performance for their client campaign. They decided to get Receptivity through not one but two publishers. Getting Receptivity at the source...